In today's rapidly evolving digital world, motion design animation is increasingly vital, transforming brands from static symbols into dynamic narratives. This article will serve as your guide, leading you through the ten-step process of creating compelling brand animations.
Whether you represent a startup seeking visibility or an established brand aiming for a fresh, animated perspective, this concise, professional guide will provide the insights you need. Let's demystify the process and animate your brand story, step by step.
Before starting the process we will sit down with you to gather as much insights for this project - your goals, your current company position and aspirations, learn about your audience and clients. Our goal is to deliver a product that meets and exceeds your expectations, crafting a story that seamlessly combines form and function.
Once a step is completed, we aim to not look back.
Each stage should be finished before moving on to the next,
ensuring a smooth and efficient animation process.
Crafting a compelling narrative that resonates
At the heart of every successful motion design process lies a captivating and immersive narrative that takes the viewer on a journey.
Our goal is to weave the essence of the client's message into an inspiring and engaging tale. The main objective is crafting a script that effectively communicates the intended message while also leaving a lasting impact that extends beyond the duration of the animation.
Bringing your script to life with visual storytelling
A vital role in the project's success belongs to the pencil storyboard. It is the visual blueprint that maps out every element of the animation.We use it to plan and sketch every shot, angle, and frame, ensuring that the final animation delivers the seamless and captivating story we have to tell.
3. Crafting the Styleframes
Defining the look and feel of your animation
In the world of motion design, styleframes are the building blocks of the final animation. This is where we bring the characters, backgrounds, and props to life, crafting a visual narrative that sets the tone for the animation. It's the stage where the animation's aesthetic and atmosphere start to take shape.
It goes hand in hand with the Storyboarding one, laying the groundwork for the rest of the process and ensuring we build a consistent, relevant and compelling visual language.
4. Graphic Storyboard
Creating a seamless visual narrative
With the pencil storyboard and styleframes in place, it's time to roll up the sleeves and get to work. This step is all about bringing the visual blueprint to life. We dissect the approved pencil storyboard and apply the stylistic approach to every scene, ensuring that each shot aligns seamlessly with the animation's overall aesthetic and mood. The process requires a sharp eye for detail and a deep understanding of visual storytelling. It's a critical step in the process that lays the groundwork for the animation to come.
5. Voice Over
Adding a layer of depth and emotion to your story
With the finalized script we have а green light to turn to professional voice-over artists to bring the story to life. We search for the right tone, sound, feeling and mood we want to convey. The voice-over is the glue that binds the narrative together, imbuing it with emotion, personality, and nuance. It’s also the backbone for the animation itself. Following the narrative being told we build the final product scene by scene determining the length of each scene upon the time it takes to be told.
6. The Music
Enhancing the mood and tone of your animation
A great addition to an animation is music. It can elevate the final product to new heights or drag it down to the depths. Our team works tirelessly to select the perfect track that complements the animation and evokes the desired emotions.
7. Initial drafts
of the animation
Locking the story and its timing
It’s always good to have an animatic: a pre-visualization combining the storyboard drawings to create the rough draft of the animation. It will provide a realistic sense of timing and flow, allowing both you and our production team to identify any issues with the story or pacing.
Following the rough draft is the first animation preview. The animation takes its shape in its entirety, providing a full-length representation of the story, scene by scene. Th
It’s still requiring further polishing but it will give you a good idea of how the final product will look.
8. Sound Effects
Transforming your animation with sound design
The unsung hero of any animation, sound design is a crucial component that can make or break the final product. Our sound designers work closely with the animation team to create a seamless and immersive auditory experience that enhances the animation's impact.
While we polish and finalize the animation, and the client revises the first full preview, the sound team tirelessly brings the magic to life, adding the right jingles, swooshes and bangs to strengthen the story and captivate not only the eyes of the viewers but also their ears and hearts.
9. Refining the animation
Bringing your story to life with movement and flow
While the first animation preview serves as a crucial milestone, it is not uncommon for a few areas to require further refinement and adjustment. As such, we work hand-in-hand with the client to gather their feedback and insights, ensuring that the animation aligns with their vision and expectations. Only when every detail has been scrutinized and perfected to the highest standard, do we move on to the next phase.
10. Final Animation & Exports
Polishing your story and preparing it for the world
With all feedback incorporated, we apply the finishing touches and export the animation in the desired formats and resolutions. Our team ensures that the animation looks perfect on the client's chosen platform, ready to be shared with the world.