DSK Home Animation

Since we’re talking about a website and we’re reaching most customers online on their mobile device, this was our starting point. We were going to present all steps into the phone screen, but then we needed more dimension. 3D gave us more space, perspective, and a bigger playground.

Storybaord

The rough pencil sketch storyboard was our first milestone. It gave us the backbone of all that was to come and helped us estimate the timing of each scene. 

sketch
School
Transport
Kindergarden
City-1
stats
header_2
hands_pencil
8
7
hands_design

Stylistic approach

Once we found the right track with the storytelling, we were left with creating the visual world and establishing all details. We chose rounded shapes and focused on refining the models, and selecting the colour palette, materials, and textures to finalise the look. The finishing touches were the lightening and final polishing. Key step to finding the right approach was motion testing and camera movement. This ultimately led to achieving the same clean, yet dynamic animation look&feel throughout the whole animation.

car_1
phone
city
gif3
gif2
gif1

Animation

To make it more subtle and yet keep the phone as a key actor both literally and metaphorically in every scene, we integrated it as part of every action and scene. As a result, we have a friendly and playful animation, where all the action revolves around the device and spills in front of your eyes effortlessly. 

Credits

Client

DSK

Noble Graphics

 

Concept & Art Direction

Noble Graphics

FourPlus

Client Service

Venelina Miteva

 

Music & Sound

Sound9 Studio

car-2

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