sign_lozenets

Transforming one of Sofia's main districts identity. 

We were invited to do a brand refresh of Lozenets District, one of the most important and central districts in the Sofia Municipality (Bulgaria). ​​​​​​​

Lozenets is a district located in the heart of Sofia. The affluent neighborhood is surrounded by public parks and a significant part of its territory is occupied by low-rise residential buildings with small and charming gardens. The district is a cross point between nature, cultural heritage and residential environment. 

client:
Lozenets district in Sofia

services: 
brand identity

graphic design
signage

symbol and logotype

The vine leaf, as a symbol, reflected the spirit of the entire district – quaint residential areas with flourishing greenery. 
The final result was a modern interpretation of heraldic symbolism. 

WPX

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colors

A contemporary palette inspired
by the green and purple colors of the local grape sort Vitis vinifera.

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typography

Sofia Sans – a sans serif variable font family, created by Lettersoup for a wayfinding signage project for Sofia Municipality.

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environmental graphics

The lobby is a key area, where our goal was to create graphics that will be both educational and engaging for the visitors.

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sign_lozenets

credits:
​​​​​​​
creative direction: Ivaylo Nedkov
graphic design: Atanas Giew, Tsvetislava Koleva
client service & project management: Vera Schwartz / Dessi Doytcheva
photography: FourPlus Studio
drone photography: Alex Zhelyazkov
interior design & architecture: 7561architects

font by Lettersoup

Special thank you to Prof. Dr. Christina Borisova and Botio Nikoltchev for consulting us.

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