Lozenets

District

Transforming one of Sofia's main districts identity.

 
brand Identity + signage & environmental graphics + illustration + editorial & book design

Industry: 
Govermental

Year: 
2020

project info
We were invited to do a brand refresh of Lozenets District, one of the most important and central districts in the Sofia Municipality (Bulgaria). ​​​​​​​
Lozenets is a district located in the heart of Sofia. The affluent neighborhood is surrounded by public parks and a significant part of its territory is occupied by low-rise residential buildings with small and charming gardens. The district is a cross point between nature, cultural heritage and residential environment. 
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typography

Sofia Sans – a sans serif variable font family, created by Lettersoup for a wayfinding signage project for Sofia Municipality.

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sign_lozenets
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environmental graphics

The lobby is a key area, where our goal was to create graphics that will be both educational and engaging for the visitors.

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sign_lozenets

 

Credits:

Creative Direction: Ivaylo Nedkov
Graphic Design: Atanas Giew / Tsvetislava Koleva
Client Service: Vera Schwartz / Desislava Gerasimova
Photography: FourPlus Studio / Alex Zhelyazkov
Interior Design & Architecture: 7561architects
Animation: Atanas Giew

Special thank you to Prof. Dr. Christina Borisova and Botyo Nikoltchev for consulting us.


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