Transforming one of Sofia's main districts identity.
We were invited to do a brand refresh of Lozenets District, one of the most important and central districts in the Sofia Municipality (Bulgaria).
Lozenets is a district located in the heart of Sofia. The affluent neighborhood is surrounded by public parks and a significant part of its territory is occupied by low-rise residential buildings with small and charming gardens. The district is a cross point between nature, cultural heritage and residential environment.
Lozenets district in Sofia
symbol and logotype
The vine leaf, as a symbol, reflected the spirit of the entire district – quaint residential areas with flourishing greenery.
The final result was a modern interpretation of heraldic symbolism.
A contemporary palette inspired
by the green and purple colors of the local grape sort Vitis vinifera.
The lobby is a key area, where our goal was to create graphics that will be both educational and engaging for the visitors.
creative direction: Ivaylo Nedkov
graphic design: Atanas Giew, Tsvetislava Koleva
client service & project management: Vera Schwartz / Dessi Doytcheva
photography: FourPlus Studio
drone photography: Alex Zhelyazkov
interior design & architecture: 7561architects
font by Lettersoup
Special thank you to Prof. Dr. Christina Borisova and Botio Nikoltchev for consulting us.