DH8A8478

Pirogov’s Children Ward

Background

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Hospitals provide medical care for the sick and injured. But no matter how noble and pure their purpose is, nobody likes to be sick and prefers avoiding them. This leaves a general negative impression on the image of the institutions. America for Bulgaria Foundation and Pirogov aimed to change that. They started a project focused on the transformation of Pirogov’s Children Ward to make its patients’ stay more pleasant. Three floors, 65 rooms or in other words 2 270 square meters went through a complete makeover. With our aid for the illustrations and navigation system the children’s hospital turned into the colorful and magical world our little friends deserve, which lead to numerous smiles and happier kids (parents, doctors and staff as well). In order to avoid what usually happens in fairytales where everyone gets lost, we created a bilingual signage/navigation system for our little heroes. This way we are sure all offices, rooms and surgical cabinets are easy to find.

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4
06_Whales
04_Closeup
05_Ivo_underwater
07_Closeup2
07_Skatefish
09_Seals
10_Marmaid_GIF
11_Big_Whale
14_Boat
13_Signage
12_Sharks
15_Hippie
16_Chameleon
17_Icons
18_Flamingo
19_Firstfloor
20_Secondfloor_Blueprints
21_Lil_Chairs
22_Mysticwater
23_Dragon
24_Signage
28_Room8
27_Rabit
26_Fox
24_Lil_Pigz
29_Le_Petit_Prince
32_Kallax
35_Bears
30_LePetit_rose
31_Youngbood
34_Milkbar
33_Frogprincess
36_Deer
37_Floor3_Blueprints
38_Superhero
39_Superhero1
47_Dogwhisper
41_Superhero
42_Room1
45_Storyteller
44_Room4
40_Planet
46_Biker
43_Mystic_Shadow
48_No_kids_playing
49_Brokenarm
50_Exit
51_Stairs

Credits

Client - America for Bulgaria Foundation
Creative Direction - Ivaylo Nedkov
Client Service & Project Management - Vera Schwartz / Nadezhda Stefanova
Graphic Design - Ivaylo Nedkov / Tsvetislava Koleva
Illustration - Eva Markova / Mila Spasova
Photography - MEM Studio

Awards

Winner / Healthcare buildings / Special prize
/ Building of the Year Bulgaria, 2017