Motion Design Project Management – The Lean Way

4 min read
Motion Design Project Management

A picture is worth a thousand words. Imagine what happens when you get the picture moving. Here’s how we make this come reality. But before we share with you how we manage our motion design process, we should put the spotlight on the content and why we find the motion storytelling so crucial for the good final outcome.

The importance of a good story

Ever since we learned to talk, we started creating stories. We look for stories, we share stories, we remember stories. It’s how our brains are wired and we’re more likely to detect a message and engage with it if it’s accompanied by good storytelling. 

What does motion design do?

Motion design tells the story in a compelling, concise and memorable way. When data and good storytelling meet, audiences are moved both intellectually and emotionally. It’s that simple. Neurological studies and researches over the past decade keep proving that. According to Dr. Jennifer Aaker from Stanford University, we are 63% more likely to remember a story than just raw data.

What do we do?

What we do is design stories with authenticity, empathy and purpose. We dissect the client’s brief and find what they want to tell their motion design project. We find the visual language, voice over, audio and effects to deliver the message rightly for the desired audience.
The adept motion design management comes with always focusing on delivering the best results and staying on top of your game. If this means changes on the go, you adapt and keep striving for better.
We get to know the client’s field, engage with the process and take the steering wheel from day one.

What are the steps?

We are all in from the very start. We create, the client verifies and approves. They go hand in hand and are the key for every step.

  • That’s why we either step in to polish the script (if it exists) or completely take over the writing process. We make sure we find the right words and use the right tone of voice. 
  • Next in line is the visual idea or pencil sketch - the backbone for all that’ll come. Building a strong foundation with precision and understanding provides for a stable construction afterward. Alongside the pencil storyboard we also develop the visual style of the story. We dress one frame in the look and feel of the brand.
  • Once we have the green light on the pencil idea and the style frame, it’s playtime - we apply the style to every single scene. 
  • After having the colored graphics storyboard we move on to bringing it to life. The animation stage is the one where it all comes together. 
  • For the smooth and finished animation, we need the right sound. This comes with the VO complementing the story, and the most suitable tune to deliver our message. And of course sound effects to add more flavor. The VO recording comes first, it’s the thread binding together all scenes, the music is second - setting the mood, and the SFX are the cherry on top.

How do we lead our motion design projects?

Motion design management is balancing and following through with all steps above. And coordinating all internal and external parties involved. The steps are very much tested and verified to be the most efficient and productive way for us to organize our process. There’s nothing new to the table. But it is essential to run this whole process as a collaboration. We are in this together - clients and creatives alike.
A design motion project is a mutual effort - our expertise on creating an animation and the client’s knowledge for their product or service. The client should be always aware that after the completion of any step on our side, we need their input.
How do we do this?
The client is always in the loop. Our process is agile, but the timing for the execution depends on both sides. If one fails to confirm one step or the other, we are on stand-by. If comments occur after we’ve approved a step and moved on, going back and scrambling the step will naturally cause a delay.

Out loud and very clear 

Timelines are a must for motion design management. They explicitly show how a process goes and who’s responsible at every single moment. We are all constantly too busy, therefore having a visual guide aids us immensely. One quick peek at the project time map and we know whether the ball is in our court or not. A second point on the list for the smooth management stands the open and often communication between all parties involved. We are all professionals and keeping the conversation such is key.
Our personal advice: Don’t be afraid to ask, don’t shy away from making a call, don’t strain from sending a reminder.

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 Behance  +  Dribbble  +  LinkedIn  +  Facebook  +  Instagram

 

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