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Airtracks Snowboards

Snowboard designs for German based sports goods company that provides good quality items at affordable cost.

 
illustration + lettering

Industry: 
Sports

Year: 
2015-2018

For more than a decade Airtracks is consistently imporving it's producs.
We have worked with them on a number of snowboards from their collections.
Our main goal was to deliver a wide range of graphics and new styles every year.

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The 17/18 Collection

This being our third collection for Airtracks we already knew what is working and what not. The goal was to create boards that look appealing to a broad audience, while keeping in mind the brands general look and feel.
We also updated a few of the best-selling boards from previous years.

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The 16/17 Collection

Hand-painted type and textures, digital illustrations, 3d graphics and bold color combinations - the designs for this collection are among the best-sellers of the brand. Hit&Run was awarded with CommunicationArts awards - Typography section.

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The 15/16 Collection

Our first project with Airtracks set the stage for future teamwork.
We brainstormed and tried out different design ideas for the snowboard designs, catering to various styles and audiences. After lots of sketches and suggestions, we settled on the ones that felt just right for us and our client.

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Credits:

Board Design: Pavel Pavlov / Georgi Dimitrov / Ivaylo Nedkov / Jelio Dimitrov / Tsvetislava Koleva / Atanas Giew / Radoslav Mitkov
Client Service: Vera Schwartz / Venelina Miteva