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Arpha Publishing approached us to create a B2B animation. Such stories can easily become a bit boring, so we suggested to go with a more quirky design approach. The simplified graphics and interesting transitions made the whole animation flow better, while delivering the key functions of the Arpha Publishing System.

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The extensive storyboard helped us define and locate all compositions and transitions for the next stage. 

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The style frames took the graphic ideas from the storyboard phase

and developed them further by adding small details, 3D elements, tinted shadows and punchy color palette. 

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Here is a little collection of our favourite loops and animations. 

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Credits:

Graphic Design & Illustration - Jelio Dimitrov

Animation - Jelio Dimitrov, Pavel Pavlov


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