Arpha Publishing approached us to create a B2B animation. Such stories can easily become a bit boring, so we suggested to go with a more quirky design approach. The simplified graphics and interesting transitions made the whole animation flow better, while delivering the key functions of the Arpha Publishing System.
The extensive storyboard helped us define and locate all compositions and transitions for the next stage.
The style frames took the graphic ideas from the storyboard phase
and developed them further by adding small details, 3D elements, tinted shadows and punchy color palette.
Here is a little collection of our favourite loops and animations.
Graphic Design & Illustration - Jelio Dimitrov
Animation - Jelio Dimitrov, Pavel Pavlov