DSK Home

Making home loans clear & tempting.

 
Illustration + Animation

Industry:

Finance

Year:

2022

project info
DSKhome.bg is a new real estate website with thorough information, verified sources, credit calculator and no ads. A website that makes the purchase of a new home a walk in the park. They came to us with the task of creating an explainer video for their service. They wanted to transform the often-daunting home loan process into an exciting stepping stone towards a cherished dream: owning a home.
 
We crafted a captivating 3D explainer video that doesn't just inform, but draws the viewer in. They embark on a visually stunning journey, experiencing the ease and clarity of the home loan process firsthand.
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Process

Storyboarding: A meticulously crafted storyboard ensured a smooth flow of information and helped estimate animation timing.

Stylistic Approach: We refined 3D models, selected a color palette, and implemented specific materials and textures to achieve a clean yet dynamic aesthetic.

Animation: The client's phone acted as a subtle yet key element, seamlessly integrated into every scene to represent the ease of accessing DSK's home loan services online.

sketch
School
Transport
Kindergarden
City-1
06-1
hands_pencil hands_design
phone
city
01 02
07
04

Impact

This engaging explainer video resonated with viewers, effectively communicating the benefits of DSK’s home loan offerings. It was the ideal format in which we could explain a complex topic in an understandable and alluring way, ultimately generating significant interest in DSK's services.

Credits:

Creative Direction: FourPlus Studio / Noble Graphics
Storyboard & Modelling: Jelio Dimitrov / Alex Zhelyazkov
Animation: Alex Zhelyazkov / Jelio Dimitrov
Client Service: Venelina Miteva
Sound Design: Sound9 Studio