Kaufland

Telling a Christmas tale in autumn.

 
Illustration + Animation

Industry:

Food & Drinks

Year:

2018

Storyboard

The storyboard phase is the lifeblood of animation, serving as a visual blueprint.
Here we plan the composition, transitions, and character-environment interactions. It's a complex process where the writers ideas and words are "translated" as graphics, that need to bring the idea to live. We also have to consiger the technical limitations of each style we use for animation. Essentially, it’s the starting point where the magic of animation begins.

Art Direction

Through gentle forms and a cozy autumn color scheme, we breathe life into our pencil sketches.
This is our vision of an autumnal Christmas - constructing a pumpkin-man, gliding across leaf-strewn fields to create leaf angels, and adorning trees with decorations in autumn hues.
The unique blend of art direction and illustration, where every stroke tells a story and every color evokes an emotion.

Animation

The whole style of the animation is a blend of 2D graphics and 3D movement, creating a lifelike autumn experience. The soft movement and flow of elements mimic the wind and falling leaves, enhancing the autumn feel. The smoothness of the animation is achieved through gentle easing of the movements - everything should feel easy and calm.

Credits:

Art Direction: Eva Markova
Illustration: Eva Markova
Animation: Alex Zhelyazkov / Jelio Dimitrov / Atanas Giew / Desislava Spilkova / Pavel Pavlov
Client Service: Vera Schwartz / Venelina Miteva

Agency: Noble Graphics
Creative Direction: Marsel Levi
Art Direction: Emiliyana Kancheva
Graphic Design: Zorka Uzunova
Copywriter: Veselina Apostolova
Client Service: Romina Petkova