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Power Pops

Giving mission-flavored popsicles a strong graphic voice.

 
Visual Identity + Illustration

Industry:

NGO's
Food & Drinks

Year:

2018

project info
Power Pops is a sweet idea with a strong message. The brand aims for social change, but its approach is different. It makes delicious and healthy ice creams that support causes and ideas. Made out of natural products and real fruits, the popsicles are limited and always linked to an idea. One can only find them at events signed by the brand. 

The task was to develop a brand identity that stands behind the brand name – Power Pops. Ice creams having the power to change. The tasty and healthy treats, favorite to many, are visually intertwined with social causes the brand stands behind. 
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Mark

The brand visuals carry the message of positive change. 
Ice creams are a delight and loved by many, and love itself is the driving power of inspiration and changes in our surrounding world.

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Missions

The brand social engagement strongly relies on supporting different causes. The first two brand missions were the establishment of a LGBT center in Sofia & gathering resources for a Bulgarian fund for women in arts and crafts.

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Credits:

Creative Direction: Ivaylo Nedkov
Graphic Design: Ivaylo Nedkov
Animation: Jelio Dimitrov
Client Service: Nadezhda Stefanova
Photography: Vasil Germanov