StampIT

Introducing effortless digital signing.

Illustration + Animation

Industry:

Governmental
Finance
Education

Year:

2021

project info

StampIT Digital Signatures is a tool that allows you to use legally recognized digital signatures for all kinds of paperwork and services.

We were hired to create three short vibrant explainer animations to showcase StampIT's services. Given ample creative freedom, we were able to go through a series of explorations on all levels of the process and nail a style that is modern, dynamic and fun.

Storyboard & Character Development

Our main idea was to show our character in similar positions and through the use of a subtle bounce, completely change the environment around him. This way we underline the fact that a change of scenery is in the power of the customer.

In terms of character style, we chose a geometric, slightly exaggerated approach. Paired with subtle shading, a lack of harsh lines and sharp angles, this creates a fresh, modern look and friendly feel. The variety of characters hints towards the inclusivity of the service.

Location Scouting, Color & VFX

Our idea behind the environment selection was to tie the colors to the emotional responses created by having or not having a digital signature. The color selection is built on the contrast of the blue, gloomy scenes, versus the warm, comforting scenes. This contrast in mood is amplified by the monochromatic approach seen in all spaces.

We created and implemented a 3D model of the actual StampIt USB flash drive, in order to add some depth and to break up the rhythm of the 2D animation.

Credits:

Creative Direction: Jelio Dimitrov
Illustration: Jelio Dimitrov / Bogdana Peeva / Daniela Mihaylova
Animation: Jelio Dimitrov / Alex Zhelyazkov / Nani Gavadinova
Client Service: Vera Schwartz / Desislava Gerasimova
Music & SFX: Sound9