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Take Away
Give Away Sofia

A postcard guide, that reinvents the traditional idea of a local souvenir.

 
visual identity + editorial design + illustration

Industry: 
Arts & Culture

Year: 
2016

We were invited by Studio KOMPLEKT to take part in the project Take Away Sofia. It gathers Bulgarian artists from various fields with the mission to create a new identity of the Bulgarian souvenir.

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Visual Identity

We created a booklet called Take Away Give Away Sofia. It is a compilation of postcards, each of which is a recommendation with tips and tricks from its author on the alternative life in Sofia – bars, food, interesting sights and places to visit, extreme sports, language. Of course, they are all extremely subjective, but also quite personal.
 
 

 

The postcards could be kept as a memory from the city. Or they could be used as a recommendation to a friend for specific things to do or places to see in Sofia.

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To kick start the project we created a limited series of posters. All revenues from the sales will be invested in the production of the first batch of booklets.

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Credits:

Creative Direction & Graphic Design: Ivaylo Nedkov
Illustrations: Tsvetislava Koleva / Borislava Karadzhova / Kaloyan Toshev / Itso Ptitso
Client Service: Vera Schwartz / Nadezhda Stefanova
Copywriter:  Maria Milusheva
Photography: Vasil Germanov