Tuborg: Tilt Your World Campaign

Sharing unique perspectives one can at a time.

Packaging + Illustration + Animation

Industry:

Food & Drinks

Year:

2024

project info

Noble Graphics created a campaign with Tuborg Bulgaria that aimed to disrupt the monotony of contemporary youth culture by empowering individuals to showcase their musical style. The brand recognized the potential of how even a simple thing like “beer can design” can become a powerful canvas for self-expression. By working with renowned graffiti artists Arsek & Erase, Tuborg sought to create a series of cans that would resonate with the core music preferences of the target audience: pop, trap, and rock.

Concept

We partnered with Arsek & Erase to come up with the art direction and the final designs for the cans. Then we were tasked to bring these static designs to life through animation in the campaign video, created by studio Razkaz. Our goal was to amplify the content and drive the impact of the designs and storytelling further as to really encourage the audience to understand the core idea - expressing their individuality.

Impact

Ultimately, the Tuborg campaign, supported by the custom designs and animation, achieved its goal of revitalizing the connection between music and personal identity. Making a significant impact on the target audience and positioning Tuborg as a brand that understands and celebrates individuality.

Credits:

Art Direction: Jelio Dimitrov
Illustration: Arsek & Erase
Animation: Pavel Pavlov / Rumena Petrova / Jelio Dimitrov / Vesela Karapetrova
Client Service: Vera Schwartz / Venelina Miteva
Prepress: Ivo Stanev / Nikoll Butanska / Design Depot
Print Management: Dimitar Dimitrov / Design Depot

Storytelling: Studio Razkaz
Director: Chris Zahariev
DOP: Anastas Shipkov

Agency: Noble Graphics
Photography: Valеntin Alipiev