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Rebranding the fastest wordpress hosting.

WPX Hosting is a young and dedicated team who offers a superb service with great purpose. They were on a path to find the best vision for their evolving brand and required an identity to match their true colors.

Our team was tasked with the rebranding alongside our partners at TheOtherHalf. Together we created a cohesive and strategic brand world to mirror the spirit and soul of the company. 

client:
wpx.net

services: 
brand identity

graphic design
illustration
motion graphics

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Illustrations

The illustrations are just like the WPX community. The opеn and lively characters inhabit both online and offline communications. We let them speak louder than words. The illustration world therefore embodies the company spirit as well as its unique and quirky style. 

 

Illustrations

The illustrations are just like the WPX community. The opеn and lively characters inhabit both online and offline communications. We let them speak louder than words. The illustration world therefore
embodies the company spirit as well as its unique and quirky style. 

 

Illustrations

The illustrations are just like the WPX community. The opеn and lively characters inhabit both online and offline communications. We let them speak louder than words. The illustration world therefore
embodies the company spirit as well as its unique and quirky style. 

 

Illustrations

The illustrations are just like the WPX community. The opеn and lively characters inhabit both online and offline communications. We let them speak louder than words. The illustration world therefore embodies the company spirit as well as its unique and quirky style. 

 

Illustrations

The illustrations are just like the WPX community. The opеn and lively characters inhabit both online and offline communications. We let them speak louder than words. The illustration world therefore
embodies the company spirit as well as its unique and quirky style. 

 

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the color trio

The vibrant and distinct color palette mirrors WPX's attitude towards life—​​​​​​​outspoken, making bold statements, standing ones ground or pushing for a positive change.

 

the color trio

The vibrant and distinct color palette mirrors WPX's attitude towards life—​​​​​​​outspoken, making bold statements, standing ones ground or pushing for a positive change.

 

the color trio

The vibrant and distinct color palette mirrors WPX's attitude towards life—​​​​​​​outspoken, making bold statements, standing ones ground or pushing for a positive change.

 

the color trio

The vibrant and distinct color palette mirrors WPX's attitude towards life—​​​​​​​outspoken, making bold statements, standing ones ground or pushing for a positive change.

 

the color trio

The vibrant and distinct color palette mirrors WPX's attitude towards life—​​​​​​​outspoken, making bold statements, standing ones ground or pushing for a positive change.

 

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header1

 

the wpx dogs


In case you were wondering why you see so many dogs throughout the brand, well that's simple —WPX has a purpose beyond business. They founded the Every Dog Matters Foundation—a NGO through which WPX creates initiatives that aim to eliminate the problem entirely.

 


In case you were wondering why you see so many dogs throughout the brand, well that's simple —WPX has a purpose beyond business. They founded the Every Dog Matters Foundation—a NGO through which WPX creates initiatives that aim to eliminate the problem entirely.

 


In case you were wondering why you see so many dogs throughout the brand, well that's simple —WPX has a purpose beyond business. They founded the Every Dog Matters Foundation—a NGO through which WPX creates initiatives that aim to eliminate the problem entirely.

 


In case you were wondering why you see so many dogs throughout the brand, well that's simple —WPX has a purpose beyond business. They founded the Every Dog Matters Foundation—a NGO through which WPX creates initiatives that aim to eliminate the problem entirely.

 


In case you were wondering why you see so many dogs throughout the brand, well that's simple —WPX has a purpose beyond business. They founded the Every Dog Matters Foundation—a NGO through which WPX creates initiatives that aim to eliminate the problem entirely.

 

 

the starter pack

 

The starter pack will launch every new member straight to the WPX stratosphere. A set of stickers along with a pin, enamel mug, a personalised welcome letter, the special Crew’s Brew and more, all comfortably fit into one of their branded backpacks.

 

 

The starter pack will launch every new member straight to the WPX stratosphere. A set of stickers along with a pin, enamel mug, a personalised welcome letter, the special Crew’s Brew and more, all comfortably fit into one of their branded backpacks.

 

 

The starter pack will launch every new member straight to the WPX stratosphere. A set of stickers along with a pin, enamel mug, a personalised welcome letter, the special Crew’s Brew and more, all comfortably fit into one of their branded backpacks.

 

 

The starter pack will launch every new member straight to the WPX stratosphere. A set of stickers along with a pin, enamel mug, a personalised welcome letter, the special Crew’s Brew and more, all comfortably fit into one of their branded backpacks.

 

 

The starter pack will launch every new member straight to the WPX stratosphere. A set of stickers along with a pin, enamel mug, a personalised welcome letter, the special Crew’s Brew and more, all comfortably fit into one of their branded backpacks.

 

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the wpx website

 

The whole brand identity comes together on the website. We used the brand's tone of voice, illustration style, typography and colors, creating a consistent, well-rounded look.
But still bold enough to be remembered.
You can see it here.

the wpx website

 

The whole brand identity comes together on the website. We used the brand's tone of voice, illustration style, typography and colors, creating a consistent, well-rounded look.
But still bold enough to be remembered.
You can see it here.

the wpx website

 

The whole brand identity comes together on the website. We used the brand's tone of voice, illustration style, typography and colors, creating a consistent, well-rounded look.
But still bold enough to be remembered.
You can see it here.

the wpx website

 

The whole brand identity comes together on the website. We used the brand's tone of voice, illustration style, typography and colors, creating a consistent, well-rounded look.
But still bold enough to be remembered.
You can see it here.

the wpx website

 

The whole brand identity comes together on the website. We used the brand's tone of voice, illustration style, typography and colors, creating a consistent, well-rounded look.
But still bold enough to be remembered.
You can see it here.

manifesto video

It's a shortcut to getting to know what WPX stands for. The main brand pillars shared and change seeker attitude all in one.
You can watch the whole video here.

manifesto video

It's a shortcut to getting to know what WPX stands for. The main brand pillars shared and change seeker attitude all in one.
You can watch the whole video here.

manifesto video

It's a shortcut to getting to know what WPX stands for. The main brand pillars shared and change seeker attitude all in one.

You can watch the whole video here.

manifesto video

It's a shortcut to getting to know what WPX stands for. The main brand pillars shared and change seeker attitude all in one.
You can watch the whole video here.

manifesto video

It's a shortcut to getting to know what WPX stands for. The main brand pillars shared and change seeker attitude all in one.

You can watch the whole video here.

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the brand book

We've built a tool that presents the essence and all the main elements of the WPX brand. Its goal is to direct the long-term development of the company, serving as strategic navigation and offering practical guidelines for their daily work and communication.

the brand book

We've built a tool that presents the essence and all the main elements of the WPX brand. Its goal is to direct the long-term development of the company, serving as strategic navigation and offering practical guidelines for their daily work and communication.

the brand book

We've built a tool that presents the essence and all the main elements of the WPX brand. Its goal is to direct the long-term development of the company, serving as strategic navigation and offering practical guidelines for their daily work and communication.

the brand book

We've built a tool that presents the essence and all the main elements of the WPX brand. Its goal is to direct the long-term development of the company, serving as strategic navigation and offering practical guidelines for their daily work and communication.

the brand book

We've built a tool that presents the essence and all the main elements of the WPX brand. Its goal is to direct the long-term development of the company, serving as strategic navigation and offering practical guidelines for their daily work and communication.

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credits:
​​​​​​​
Creative Direction:
Pavel Pavlov / Ivaylo Nedkov

Brand Strategy Development:
Тhe Other Half

Illustration:
Bodgana Peeva / Ema Dimitrova

Graphic Design:
Daniela Mihaylova

Animation:
Alexander Zhelyazkov / Pavel Pavlov / Jelio Dimitrov – Arsek

Script Copywriting:
Mina Prodanova

Client Service & Project Management:
Venelina Miteva / Dessi Doytcheva / Vera Schwartz

Photography:
Tsvetislava Koleva / Daniela Mihaylova / Jelio Dimitrov – Arsek / Alexander Zhelyazkov

Client:
WPX.net

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