client:

wpx.net

 

services:

brand identity

illustration

motion graphics

WPX.net is a young and dedicated company offering a superb service with great purpose. They are on a path to find the best vision for their evolving brand and required an identity to match their true colors.

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the story of a brand refreshment

Our team was tasked with the rebranding alongside our partners at TheOtherHalfTogether we created a cohesive and strategic brand world to mirror the spirit and soul of the company

WPX

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the color trio

The WPX brand relies on three main colors. They are vibrant, playful and distinct. 
The palette mirrors WPX's attitude towards life—​​​​​​​outspoken, making bold statements, standing ones ground or pushing for a positive change.

 

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The print materials carry daily reminders for rethinking, change and innovation. All messages start with “re”, which lays in the foundation of the co-working space logo.

 

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Illustration style

The illustrations are just like the WPX community. The opеn and lively characters inhabit both online and offline communications. We let them speak louder than words. The illustration world therefore embodies the company spirit as well as its unique and quirky style. 

 

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In the Reinvent co-working space the tuxedos and shirts are replaced by sweatshirts and t-shirts.

 

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the wpx dogs


In case you were wondering why you see so many dogs throughout the brand, well that's simple —WPX has a purpose beyond business. They founded the Every Dog Matters Foundation—a NGO through which WPX creates initiatives that aim to eliminate the problem entirely.

 

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Typographic stickers help refreshing and rethinking the standard materials and office supplies. Everyone can decorate and redesign the appearance of their laptop, folder, box, water bottle, etc.


 

the starter pack


WPX wants to make all new employees feel welcome. That's why we've assembled a starter pack that will launch every new member straight to the WPX stratosphere. A set of stickers along with a pin, enamel mug, a personalised welcome letter, the special Crew’s Brew and more, all comfortably fit into one of their branded backpacks.

 

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Typographic stickers help refreshing and rethinking the standard materials and office supplies. Everyone can decorate and redesign the appearance of their laptop, folder, box, water bottle, etc.


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the wpx website


The whole brand identity comes together on the website. We used the brand's tone of voice, illustration style, typography and colors, creating a consistent, well-rounded look. You can visit it here.

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Typographic stickers help refreshing and rethinking the standard materials and office supplies. Everyone can decorate and redesign the appearance of their laptop, folder, box, water bottle, etc.


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manifesto video

It's a shortcut to getting to know what WPX stands for. The main brand pillars shared and change seeker attitude all in one. You can watch the whole video here.

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Typographic stickers help refreshing and rethinking the standard materials and office supplies. Everyone can decorate and redesign the appearance of their laptop, folder, box, water bottle, etc.


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the brand book

We've built a tool that presents the essence and all the main elements of the WPX brand. Its goal is to direct the long-term development of the company, serving as strategic navigation and offering practical guidelines for their daily work and communication.

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Typographic stickers help refreshing and rethinking the standard materials and office supplies. Everyone can decorate and redesign the appearance of their laptop, folder, box, water bottle, etc.


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credits:
​​​​​​​
Creative Direction: Pavel Pavlov / Ivaylo Nedkov
Brand Strategy Development: Тhe Other Half
Illustration: Bodgana Peeva / Ema Dimitrova
Graphic Design: Daniela Mihaylova
Animation: Alexander Zhelyazkov / Pavel Pavlov / Jelio Dimitrov – Arsek
Script Copywriting: Mina Prodanova
Client Service & Project Management: Venelina Miteva / Dessi Doytcheva / Vera Schwartz
Photography: Tsvetislava Koleva / Daniela Mihaylova / Jelio Dimitrov – Arsek / Alexander Zhelyazkov
Client: WPX.net

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